CMS Support - Blogs

The My Market Toolkit CMS allows you to manage one or more blogs with one or more blog posts. Many contributors may add/modify posts and content based on the roles and rights.

Templates and layouts are separated from the content so a blog theme may be altered without requiring changes to posts. Also, posts may be highly optimized for search engine optimization (SEO).

Search Engine Optimized (SEO)

Search engines may generate a tremendous amount of web traffic for a blog. The My Market Toolkit CMS is designed to guide you to building highly optimized posts.

Creating a Blog

To create a blog:

1. Hover over the "Market Place Tools" menu.
2. Hover over "Web Content Management".
3. Click "Manage Blogs".
4. Click "Create Blog"
5. Complete the fields:
   • Blog Home Page Title - Each blog uses the default temlpates set in the Sites manager. However, you may select an alternate template for any blog.
   • Blog Posts Template - Blog posts may use any template. Leave the default or select an alternate template.
   • Content Title - While it is not required, the content title may be very important in SEO value. When a blog is rendered the content title is rendered as an H1 title tag. The Content Title should be a keyword rich and concise one-liner.
   • Blog URL (SEO URL) - The Blog URL is the name of the blog as it shows in a browser address bar. Much of the URL is unchangeable except for the blog name. Here's an example: notice the URL of this page. It is: http://industry.vauntium.com/blog/marketing-product-service. In the is case, the Blog URL a web page manager may change is marketing-product-service. If the URL is not filled out manually, My Market Toolkit will convert the Content Title into a web friendly URL name. Once a Blog URL is created, you will likely not want to change it. If you do, all links to the former URL will be broken. If you change a URL after it has been established in search engines, it can damage your SEO rank. You'll likely want to settle on a URL and leave it as is.
   • Browser Bar Title (Meta Title) - Search engines rely on meta data to learn more about a web page than what the visitor sees. To see the meta data you can usually rigth click on the web page background and select "View Source" - try it on this page. You'll see a 'title' tag. The Browser Bar Title field allows you to set that data. If you leave it blank, it'll auto generate from the Content Title Field.
   • Search Engine Description (Meta Description) - If you view a page's source (see Browser Bar Title above) you'll see a 'description' meta tag. The Search Engine Description field allows you to set that data. If you leave it blank, it'll WILL NOT auto generate. Compose a concise description with 2-3 keyword rich sentences. It needs to be written for BOTH search engines and web visitors because a search engine may display the description to as search engine results.
   • Search Engine Keywords (Meta Keywords) - If you view a page's source (see Browser Bar Title above) you'll see a 'keywords' meta tag. The Search Engine Keywords field allows you to set that data. If you leave it blank, it'll WILL NOT auto generate. Compose one or more keywords or keyword phrases that your audience would type into a search engine.
   • Blog Format - My Market Toolkit provides a standard default format for quick blog creation. However, a custom format may be built using KMods.
6. Click Submit.

Keep in mind a few things:

• My Market Toolkit times out after 30 minutes for security purposes. If you have a long post to compose you'll want to save it periodically.
• Web content is different from MS Word content. The styles are different. Consider copying and pasting content from MS Word and others into Notepad or equivalent to strip out the underlying styles. Paste the clean content into the My Market Toolkit editor and format it there.